Week 4:
Global Zero

January 14, 2014

My work level this past week ratcheted up another level as I tried to balance my time between my creative work and some other tedious (but very time consuming) stuff I have been tasked with.

On the creative front I designed a new mini-series of info graphics to roll out on the social media platforms. The purpose of this series was to educate the public about the surprisingly large amount of money  we continue to invest in nuclear weapons (620 billion over the next ten years). I was thinking that most people, especially younger people, have trouble contextualizing that number so I tried to come up with a way to emphasize how staggering 620 billion is. I ended up doing a little division and figured that if you reallocated that much money you could give everyone in a city of 620,000 a million bucks each. I found a bunch of cities that size (Baltimore, Boston, dc, Nashville, Denver, Portland, Seattle) and combined pictures of them with the ‘million bucks each’ text. Part of the appeal of this strategy is that the pictures will have a lot of resonance with anybody who lives in those cities or is familiar with them. Here are some of the pictures: